Holistic athletic development in one place.
Physio, rehab, and nutrition are scattered, expensive, and hard to access consistently — especially for athletes in Kenya trying to compete at a higher level.
You train hard. You're disciplined. But without the right recovery and professional support, your ceiling stays lower than it needs to be. You feel it.
You don't want generic wellness content. You want a real programme, built around your sport, your body, and your ambitions. And you want it affordable.
THE ROUTE UP is a Kenyan-based sports umbrella community serving as a one-stop-shop for athletic performance needs.
Our mission is to build a unified, high-quality service ecosystem where athletes of any discipline can access the full range of professional support they need through a single, streamlined platform.
Our vision is to revolutionize sports performance and development in Kenya — becoming the household name in athletic performance, maintenance, and instruction, blending professionalism with accessibility.
Expert assessment & treatment of movement dysfunction. Stay at your mechanical best.
Learn moreStructured return-to-sport protocols. Recover smarter, come back stronger.
Learn moreFuel strategies for your sport, body & goals. From daily eating to performance protocols.
Learn moreTrain your mind through the psychology of sport — the invisible factor that decides your performance.
Learn moreHolistic athletic development is physical, technical, tactical, and then psychological. This is where you get the X-factor you need to maximize your athletic potential. Get coaching in the psychology of sport and transfer a strong mental game directly into performance — under pressure, in competition, when it counts.
A full 3-month mental performance programme built entirely around you, your sport, and your competitive goals.
A structured 3-month programme combining private 1-on-1 sessions with monthly group coaching — individual depth at a shared investment.
Hybrid groups run on intakes and need a minimum of 5 athletes to commence. Applying places you on the waiting list — we'll notify you when your group is ready to start. Spots are only confirmed after payment.
Group mental performance coaching for squads and organisations. Pricing is based on team size and programme scope — reach out to discuss.
Had your call with David? Pay your first instalment here.
Hybrid groups need 5 athletes to start — if yours doesn't fill, this payment is refunded in full.
Mental performance coaching is educational performance support and is not psychotherapy, counselling, or medical treatment. Athletes with a diagnosed mental health condition should consult a qualified clinician; coaching can complement, but does not replace, clinical care.
In collaboration with CareHub Physiotherapy Center
3 tiered packages tailor-made for your maintenance, recovery and performance needs. The higher the tier, the more the perks. Find your package.
Built for student-athletes — essential bi-weekly care at an accessible entry point.
For athletes with packed in-season schedules — holistic care including Nutrition.
For elite athletes — maximum sessions, full flexibility, plus 1 free add-on.*
*Bonus session subject to Ts&Cs
"The time spent working on each muscle during my maintenance sessions was one of the most valuable aspects…"
"I've noticed an overall increase in identity separation in the sense that I am not my sport and that my performance in my sport does not alter who I am in any way…"
Quick answers about the programme, pricing and how it works. Reach out if you don't see what you're looking for.
therouteup is a total athlete development programme for Kenyan athletes, offering physio, rehabilitation, sports nutrition and mental performance coaching under one package at one predictable price, in partnership with CareHub Physiotherapy in Nairobi.
therouteup offers three tiers: TRU.BRONZE at KSh 7,500 (4 sessions over 2 months), TRU.SILVER at KSh 15,000 (8 sessions over 3 months), and TRU.GOLD at KSh 22,500 (12+1 sessions over 4 months). All packages are paid in monthly instalments.
Mental performance coaching uses sport psychology to help athletes build focus, confidence, resilience and pre-competition routines. therouteup offers 1-on-1 and hybrid group coaching over 3 months, starting from KSh 16,500.
therouteup is based in Nairobi, Kenya, and operates in partnership with CareHub Physiotherapy Center.
Terms and conditions apply to all packages. By enrolling, you agree to the following conditions. Please read carefully before joining.
Access to sessions is strictly contingent on payment received. Services are only delivered up to the level unlocked by completed instalments.
A programme starts once initial payment is made and intake or scheduling has begun. All payments are applied to the whole package and are non-refundable upon discontinuation. Where therouteup is unable to deliver purchased sessions — including hybrid group intakes that do not reach the minimum group size — affected payments will be refunded in full.
Missed instalments result in automatic service suspension until payment is received. Suspension does not extend the package duration.
All packages must be completed within 7 days of the package end date. Unused sessions after this window expire and are forfeited.
Interchangeable sessions may be allocated at the service provider's professional discretion, in line with clinical or performance requirements and availability.
Sessions may be rescheduled with 24 hours' notice. Sessions missed without notice are considered delivered. The TRU.GOLD bonus session unlocks only after all 4 payments are complete.
Physiotherapy, rehabilitation, and nutrition services are delivered by CareHub Physiotherapy Center, an independently licensed provider. therouteup coordinates access, scheduling, and payment for these services and does not itself provide clinical care. All clinical decisions rest solely with the treating practitioner.
Mental performance coaching is educational performance support, not psychotherapy, counselling, or medical treatment. Athletes with a diagnosed mental health condition should consult a qualified clinician; coaching complements but does not replace clinical care.
These terms are governed by the laws of Kenya. Any dispute arising from these terms or the services provided is subject to the jurisdiction of the Kenyan courts.
therouteup is committed to protecting your personal data in accordance with the Kenya Data Protection Act 2019. This policy explains what we collect, how we use it, and your rights as a data subject. Last updated: September 2026.
We collect personal data through five forms on this site:
Where a parent or guardian enrols an athlete under 18, that athlete's data is provided to us by the guardian, who confirms their consent at the point of submission. This includes the athlete's contact details, which the guardian supplies on their behalf and may give as their own — we do not knowingly collect a minor's personal data directly from the minor. We use an athlete's contact details only to arrange and follow up their own sessions.
Your data is processed by the following trusted third parties:
Payments are made via M-Pesa directly with Safaricom under Safaricom's own terms of service — we do not process the payment itself. We collect and store only the M-Pesa confirmation code you provide, for payment verification; we never see or store your PIN, phone balance, or full payment credentials.
Some of these providers store data on servers located outside Kenya. Where personal data is transferred outside Kenya, we ensure the transfer is made to providers with appropriate data protection safeguards, in accordance with the Kenya Data Protection Act 2019.
Physiotherapy, rehabilitation and nutrition sessions are delivered by CareHub Physiotherapy Center, an independently licensed provider. CareHub is not our processor — they are a separate data controller who makes their own clinical decisions and keeps their own clinical records under their own obligations.
If you purchase a package, we share with CareHub only what they need in order to schedule and deliver your sessions:
We do not share your payment references, our internal notes about you, or any clinical information through this system. Named CareHub staff are given individual accounts, and every record they open and every session they log is recorded against their name.
Mental performance coaching clients and GSF Season enrolments are delivered by therouteup, not CareHub. Those records — including all data relating to enrolled minors — are not visible to CareHub at all.
We retain your personal data for as long as necessary to deliver our services to you. Email subscriber data is retained until you unsubscribe. Intake and service records are held for the duration of your programme plus 12 months thereafter, after which they are deleted or anonymised.
Under the Kenya Data Protection Act 2019, you have the right to:
therouteup accepts applications from athletes under the age of 18. Where an applicant is under 18, we require confirmed parental or guardian consent before processing their personal data. By selecting "Under 18" and submitting any form on this site, the submitter confirms that a parent or guardian has reviewed and consented to the data submission on behalf of the applicant.
Where you provide a testimonial, or your name, photo, or video is captured during a session, you grant therouteup a licence to use your name, quote, and likeness in our marketing — including this website, social media, and promotional materials — by default. Before we publish anything that identifies you specifically (a quote attributed to your name, a photo, or a video), we will notify you in advance and you may decline. You can withdraw this consent at any time by contacting us at therouteup.ke@gmail.com.
Privacy enquiries. To exercise any of your rights, request data deletion, or raise a privacy concern, contact us at therouteup.ke@gmail.com. We aim to respond within 7 business days.